It seems most companies struggle to remain environmentally conscious while fighting for a successful bottom line. But there are many brands, businesses, and people behind them, fighting just as hard to remain eco-friendly with future generations in mind, and doing an amazing job of it. Kudos to them, and congratulations on the success they’ve lived without cutting sustainable corners. So to speak.
What can we learn from them?
Let’s take a look at one (oh okay, or maybe two) fun and inspiring fact(s) about each company!
1. SEVENTH GENERATION:
We love the Seventh Generation products! There are about 14 things I want to tell you about this company, but I said there would only be one fun fact each, so maybe if I try to say it all in one sentence? Seventh Generation (which got its name from the Iroquois law that demands “in our every deliberation we must consider the impact of our decisions on the next 7 generations) has an employee bonus program that awards workers who come up with ways to make the company’s products even more sustainable, which may be part of the reason Seventh Generation lands on the top of the list when companies are recognized for their diligence to sustainability.
2. NEW BELGIUM BREWING COMPANY
These makers of popular ales like Fat Tire are leaders in providing a workplace with sustainability in mind. This company tracks and records all of its energy use, waste production and emissions, and recycles, reuses or composts more than 75% of the waste it produces in manufacturing, while also making bikes and a Prius available to employees to run local errands.
Many of us are familiar with the Method brand from Target stores. We recognize the pretty bottles in an instant. The guys behind this company knew what they were doing with marketing, AND they continue to show true diligence in remaining eco-conscious as a brand. Method’s appealing bottles are consciously and carefully recycled and NOW, get this: Method teamed up with local beach clean-up groups and volunteers to collect plastic debris from the beaches of Hawai’i to use for ocean plastic bottles, the first of their kind.
IKEA makes a lot of earth-friendly in their manufacturing. Now they’re doing their part to help refugees. For every LEDARE light bulb purchased between February 1 and March 28, the IKEA Foundation will donate $1 to refugee camps. This company is almost always up to something good, and continues to show leadership with its sustainability-focused choices overall.
It’s no surprise that a company started by surfers and climbers would continue to focus on the environment. What might be a surprise is the success of such a grassroots start. But maybe the lesson here is that if you focus on quality and simplicity, you reach your goals. And to date, 75% of materials used at Patagonia are environmentally preferred (organic, recycled, etc.) when making their awesome outdoor clothing wares, etc.